As gigCMO continues to support businesses in reaching Chinese consumers around the world, this month sees the appointment of our new Manager in China, Wei Luo.

With a background specialising in finance and investment management, Wei has studied and worked in both the UK and China, and offers specialist support and team management to gigCMO’s clients looking to reach the Chinese market around the world or transition into China, particularly with her knowledge and understanding of both Western digital media and Chinese digital media including WeChat.

Following qualifications at the University of Liverpool, University of Hertfordshire and Beijing International Studies University, Wei has worked with Airwallex Pty Ltd who provide international payment solutions for businesses, as well as new technologies company Shenzhen Xinzhen Technology Co., and Shenzhen Qianhai Financial Assets Exchange Co.

Fluent in both English and Mandarin, her role will focus on managing projects and supporting gigCMO clients in their acquisition of Chinese customers in China, travelling as tourists or living overseas.

Wei’s appointment comes shortly after our recent appointment to the China-Britain Business Council this summer.

Wei said: “The team at gigCMO are a wonderful resource for companies of all sizes. The pool of knowledge that they have available for businesses to tap into means that any organisation, anywhere in the world, has the opportunity to gain insights from not one, but a whole team of CMOs. As business becomes evermore connected, that practical market knowledge that transcends international borders is an intrinsic part of effective marketing and business development and I look forward to contributing to the success of gigCMO’s clients.”

gigCMO Founder, Mark Magnacca, said: “Wei’s energy and focus makes her the perfect fit for gigCMO, while her nuanced understanding of how businesses communicate and relate to Chinese consumers allows her to offer invaluable support and advice to businesses looking to expand their reach, particularly when it comes to using Chinese digital media and in particular WeChat.”

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