gigCMO has appointed David Mallinder to the team of interim marketing specialists.

David specialises in marketing technology across lead generation, sales enablement, pipeline management, sales execution, lead forensics and lead scoring, and automation. He has a deep knowledge of the alternative platforms and their unique capabilities. David’s key skillset is supporting your business to find the right marketing tech solutions and tjem supporting you and your company through to implementation and execution.

Having worked in institutions of all sizes, his career highlights have included helping Accord Marketing go from a small business to a leading and award-winning UK marketing agency. He has also worked with both the Institute of Engineering and Technology and the Royal Society of Chemistry. David has worked as acting Managing Director bringing game changing US software products to the UK, and has also run his own software consultancy.

David said: “In increasingly competitive markets all businesses need to take a strategic approach to the use of marketing technology. gigCMO provides organisations of any size with the opportunity to deliver business building marketing and sales programmes on demand. I am very pleased to join gigCMO to help clients navigate the complex world of marketing tech platforms”

gigCMO Founder, Mark Magnacca, said: “David’s skills are the perfect complement to gigCMO. We are a team of commercially driven marketing leaders and many organisations are not leveraging marketing tech through either lack of investment or knowledge. In some cases, they have too many different platforms. David’s addition will help our clients maximise their marketing return on investment.”

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