More businesses than ever are outsourcing specific skillsets, especially in marketing, as the gig economy continues to grow. If it’s such a good idea though, how come everyone isn’t doing it?
Top three reasons companies haven’t started to outsource marketing yet
They’ve never done it that way before
People are very slow to change their habits because to keep doing the same thing is the path of least resistance. It’s much easier to plod along than to make a change. It takes a rejig in your thinking to understand a new approach and most of us need more coffee than is readily available to contemplate that. Certainly consistency can be a good thing, but strong businesses don’t make passive decisions. That way leads to tail spend.
They think they will lose control
We have a universal tradition in the way we work. We like to see people sitting at their desks. That way we can watch over their shoulders and make sure we’re getting our money’s worth. Aside from the fact that that kind of mistrust does not a healthy working environment make, managed correctly, a gig approach is one based on deliverables. So you don’t need to watch someone working because you have agreed what is expected from the relationship.
In the same way that your big corner office denotes a sense grandeur, the idea of being able to say how large your team is and cite their big titles has also historically been a mark of business success. But business is changing and success isn’t defined by the number of people on the payroll. As a business leader, you need to make sure you’re making conscious, strategic decisions about how you use your resources, and that you’re not letting your ego do the driving.
Top 10 benefits of outsourcing your marketing talent
- It’s cost effective.
- You have less exposure to changes in staffing and dependence on individuals.
- The service is responsive to your business needs.
- It’s scalable and can grow as your company grows.
- It brings an outside perspective into your company.
- It’s a better use of time and resource. You’re not paying someone to sit in a chair all day, you’re paying them for specific deliverables.
- It will encourage you to create more focus in the way you use your talent and resources.
- It gives you access to a wider set of skills and expertise.
- You will probably have a happier team. People want more from their jobs than just money. They want more flexibility and a better quality of life. Remote and flexible working gives team members the opportunity to live where they want to live without hefty commuting costs.
- Bridges gaps in changing knowledge and technical skill by being part of a talent ecosystem.