From machine learning (ML) to reinforcement learning (RL), deep learning (DL) to natural...
gigCMO Blogs
Expert Strategies and Leadership Insights
Discover strategic guidance, leadership insights, and marketing expertise to steer your business toward growth and success.
Strategic and tactical marketing are used by businesses and organisations to facilitate their...
People are getting nervous, and start-ups are the first businesses to be affected by the loss...
How Do Board Actions Strengthen CMO Performance?
28 June 2022A recent study from the Academy of Marketing Science by Kimberly A Whitler found a disconnect...
When we set up gigCMO, we chose to do so in London for one key reason - it’s a place where the...
Rewiring Your Thinking from Start-up to Scale-up
20 April 2022
According to the Telegraph, the UK alone is home to 33,860 scale-ups, contributing £1 trillion...
We talk a lot about the 'brand' - brand value, purpose-driven brands, brand essence, brand...
Why Do CEOs & Founders Need to Know About Archetypes?
15 March 2022
Modern businesses operate in a world where understanding the customer is imperative to...
Throughout the pandemic, the name of the game for many companies was survival. It was simply...
How Does the Latest Data in Digital Trends Affect Your Marketing?
21 February 2022
With 12½ trillion hours spent online last year, and new records for social media use, the data...