How Do Board Actions Strengthen CMO Performance?
28 June 2022A recent study from the Academy of Marketing Science by Kimberly A Whitler found a disconnect...
gigCMO Blogs
Expert Strategies and Leadership Insights
Discover strategic guidance, leadership insights, and marketing expertise to steer your business toward growth and success.
Do you know who your most significant competitor is?
3 May 2022When we set up gigCMO, we chose to do so in London for one key reason - it’s a place where the...
Rewiring Your Thinking from Start-up to Scale-up
20 April 2022
According to the Telegraph, the UK alone is home to 33,860 scale-ups, contributing £1 trillion...
What's the difference between your mission and your brand positioning?
12 April 2022We talk a lot about the 'brand' - brand value, purpose-driven brands, brand essence, brand...
Why Do CEOs & Founders Need to Know About Archetypes?
15 March 2022
Modern businesses operate in a world where understanding the customer is imperative to...
Customer Focus Is The Difference Between Surviving and Thriving
8 March 2022Throughout the pandemic, the name of the game for many companies was survival. It was simply...
How Does the Latest Data in Digital Trends Affect Your Marketing?
21 February 2022
With 12½ trillion hours spent online last year, and new records for social media use, the data...
How to Tell If Your Marketing Department Needs a Fractional CMO
15 February 2022We are in the business of listening. There’s nothing more exciting than having a conversation...
Being a Marketing Expert Takes More Than Planning Templates
9 February 2022
Certain things in business and marketing are not that different from one company to the next. The...
Have You Ever Been Anxious About Business Strategy and Survival?
19 January 2022We were recently asked, 'Have you ever been anxious about business strategy and survival?' In a...