What's the difference between your mission and your brand positioning?
12 April 2022We talk a lot about the 'brand' - brand value, purpose-driven brands, brand essence, brand...
gigCMO Blogs
Expert Strategies and Leadership Insights
Discover strategic guidance, leadership insights, and marketing expertise to steer your business toward growth and success.
Why Do CEOs & Founders Need to Know About Archetypes?
15 March 2022
Modern businesses operate in a world where understanding the customer is imperative to...
Customer Focus Is The Difference Between Surviving and Thriving
8 March 2022Throughout the pandemic, the name of the game for many companies was survival. It was simply...
How Does the Latest Data in Digital Trends Affect Your Marketing?
21 February 2022
With 12½ trillion hours spent online last year, and new records for social media use, the data...
How to Tell If Your Marketing Department Needs a Fractional CMO
15 February 2022We are in the business of listening. There’s nothing more exciting than having a conversation...
Being a Marketing Expert Takes More Than Planning Templates
9 February 2022
Certain things in business and marketing are not that different from one company to the next. The...
Have You Ever Been Anxious About Business Strategy and Survival?
19 January 2022We were recently asked, 'Have you ever been anxious about business strategy and survival?' In a...
How The Hygiene Bank Is Getting Businesses to Self-Reflect
23 November 2021
In recent weeks we have been writing a lot about customer expectations, transparency and...
Be So Good that Other People Do Your Marketing for You
9 November 2021Businesses have the power to do a lot of good. They can be instrumental in driving change in...
How To Choose Your New Market
26 October 2021Choosing a location for market expansion isn't always straightforward. It's reasonable to assume...