Finding the Funding for International Business Expansion
1 June 2021In our work, we talk to many companies about international business expansion. It includes the...
gigCMO Blogs
Expert Strategies and Leadership Insights
Discover strategic guidance, leadership insights, and marketing expertise to steer your business toward growth and success.
Why Business Leaders Change How They Engage Talent
18 May 2021In this modern world, business leaders often talk about scalability, flexibility and agility. What...
Market Expansion: How Do You Know You Are Doing It Right?
30 March 2021Expanding your business into a new geographical territory is exciting as well as daunting, but...
Why Market Segmentation Should Be Central to Your Business Strategy
16 March 2021
At the heart of any business is the need to understand your customer. If you intend to have a...
Top 10 Segmentation Strategies and How to Execute Them
14 March 2021
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Pricing: the Forgotten Part of Business Strategy
9 March 2021In the past, when people talked about the marketing mix, they used to refer to the four ‘Ps’;...
Business Strategy To Grow Your Market Share
2 March 2021
In sports, if you don't have a goal, and a vision for how to get there, then all you're doing is...
Four Strategic Analysis Tools To Build A Powerful Marketing Strategy
1 March 2021
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When Was the Last Time You Reviewed Your Business Model?
23 February 2021Last year threw a glaring spotlight on different business models. What works, what doesn't, what...
Do You Have Someone You Can Talk to Confidentially About the Things that Keep You Up at Night?
16 February 2021Most business leaders feel that they need to have the answer to all questions and situations...