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B2B Marketing Best Practices (2)

Disrupting Norms: Business Strategies to Tackle Market Disruptions

Disrupting Norms: Business Strategies to Tackle Market Disruptions

10 January 2024

The term "disruption" originated in business in the mid-90s by Clayton Christensen. In his book, ...

SMEs Business Growth Strategic Marketing Business Strategy Market Positioning B2B Marketing Best Practices

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Innovative Marketing Capabilities as Catalysts for Strategic Market Growth

Innovative Marketing Capabilities as Catalysts for Strategic Market Growth

27 October 2023

The connection between digital marketing innovation and business performance is complex, with...

SMEs Business Growth Strategic Marketing Business Strategy UK Marketing B2B Marketing Best Practices Strategic Marketing Consulting

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Building Marketing and Sales Capabilities to Beat the Market

Building Marketing and Sales Capabilities to Beat the Market

4 October 2023

Effective modern marketing has always been integral to brand recognition and business growth,...

SMEs Scale-Ups Strategic Marketing UK Marketing B2B Marketing Best Practices

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Why Market Segmentation Should Be Central to Your Business Strategy

Why Market Segmentation Should Be Central to Your Business Strategy

16 March 2021

At the heart of any business is the need to understand your customer. If you intend to have a...

Segmentation Strategies Business Strategy UK Marketing Target Market Selection B2B Marketing Best Practices

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Business Strategy To Grow Your Market Share

Business Strategy To Grow Your Market Share

2 March 2021

In sports, if you don't have a goal, and a vision for how to get there, then all you're doing is...

Business Growth Strategic Marketing Marketing Mix Business Strategy UK Marketing B2B Marketing Best Practices

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