The term "disruption" originated in business in the mid-90s by Clayton Christensen. In his book, ...
Topics
Business Growth (5)
Marketing Tips for Expanding Your SaaS Business to North America
22 December 2023According to a study by McKinsey, companies that actively pursue business expansion strategies...
The Resilience Factor: How SMEs Can Thrive in North America in 2024
20 November 2023Resilience is an essential quality in a business, particularly over the past 20 years, which have...
Adopting a Growth Mindset: Fostering Continuous Improvement in Marketing Capabilities
10 October 2023Adapting and growing is essential for success in today's rapidly evolving business landscape....
Nine Signs Your Company Needs Fractional CMO
8 March 2023As a business owner or executive, you understand the importance of effective marketing in driving...
What we do for businesses at gigCMO is unique. We are commercially driven business leaders who...
The Role of Marketing Leadership in Business Growth
9 February 2021Whether your firm is a start-up, an SME or an established player, marketing leadership can...
Founder & CEO, Mark Magnacca
2 June 2020Mark's experience spans start-ups, scale-ups, and multinationals, working alongside senior...
The Story Behind gigCMO
29 May 2020We do that by enabling you to access some of the most experienced and talented business leaders...