David Mallinder

Expertise

  • Digital Marketing
  • Digital Media
  • HubSpot
  • Marketing
  • Marketing Technology
  • Online Advertising

Industry

  • Association Membership
  • Publishing Industry
  • Software
  • Staffing/Recruiting

About David Mallinder

Specialising in marketing technology across lead generation, sales enablement, pipeline management, sales execution, lead forensics and lead scoring, and automation, he has a deep knowledge of the alternative platforms and their unique capabilities. 

Having worked in institutions of all sizes, his career highlights have included helping a small agency become a leading and award-winning UK marketing agency. He has also worked with both the Institute of Engineering and Technology and the Royal Society of Chemistry. David has worked as acting Managing Director bringing game changing US software products to the UK, and has also run his own software consultancy.

David says: "I help companies to select and then implement technology for marketing. With my background in the publishing industries and with British agencies and leading the European operation for a global software vendor, I’ve helped and supported hundreds of organisations and companies with strategies for growth. Working with only the very latest, best of breed CRM systems, applications and solutions, we help to create a tech stack that enables revenue growth through data led marketing strategies, and technology drives strategy. Using personalisation well and engaging your audience on their terms provides a customer experience the people now expect."

 

To learn more about the benefits of Fractional CMOs click here.

How David can help grow your businesss

Whatever software solution you are using I can help identify the areas for improvement and where applicable use my industry partnerships to roll out the system that will work for your business.

I have partnered with the world's best of breed software solutions including HubSpot (marketing CRM), Repsly (POS Retail Execution) and Shopify (eCommerce)

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