Michael builds inclusive strategies that drive integrated activities and tactics with measurable impact. Focusing on business and technology solutions and the impact to your customers allows for value-added messaging that converts prospects to conversations and customers.
For over 15 years, Michael led marketing organizations for B2B and B2C software technology companies marketing complex solutions and services to technical and business buyers in enterprise IT organizations.
Marketing has a unique role to play in a business. When used correctly and at its most powerful, it sits at the heart of an organization, sharing information across different parts of the company to execute the operational strategy.
Here is what Michael says: "For more than 15 years I’ve helped enterprise software and services companies sell to IT organisations in healthcare and technology, banking, Fintech, and other industries.
I’ve done this by creating strategies that lead to tactics that create leads that convert to sales and revenue. A great part of this is understanding the metrics that drive the customer journey, and being able to measure every part of the customer interaction to find where things can be improved, or where they need to be enhanced to increase conversion and success.
The second part of my success is by building relationships throughout the organisation. Marketing, done well, is a natural hub of the company that brings together sales, development, customer support, and other teams to improve the message going out from marketing, and make sure that is delivered to every other customer-facing area, again, to enhance conversions, conversation and eventually sales."
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