I help businesses and organisations define and deliver winning commercial strategies that lead to strong financial results, brand loyalty and a great reputation. I have worked in the public and third sectors in an international context with a focus on the UK, Europe, Africa and Asia. Currently leading global Customer Experience Project for a satellite telecommunication client.
I spend my time between the UK and Croatia at the moment.
I was the directing marketing officer at a number of companies before becoming a fractional CMO. By placing the customer at the heart of business, I help businesses and organisations see the world differently. Through customer journey mapping and insight, I challenge them to focus on what is important to their customers. I support them to define winning commercial strategies, redesign the processes and cultural change that delivers quick impact and leads to strong financial results, brand loyalty and great reputation.
My cross-sector experience spans the lifestyle sector, technology, financial services, hospitality, travel and education. I have worked in the UK, Europe, Africa and Asia.
So how can I help? I specialise in customer experience transformation and journey mapping, business transformation and change, and program inclined management. But I also help businesses deliver brand and marketing strategies to deliver success, including sales and marketing operation restructure and training, digital strategy lead generationsales, marketing campaigns, marketing research and insight, and product management and pricing.
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