Benefits from all our expertise virtually with a gigCMO Roundtable

Outside Perspective

Our fractional CMOs collaborate in peer review to vet your strategy and execution plans.

You gain access to the best ideas - from within your industry or beyond to ensure proven results

No Long-Term Commitment

This Executive-As-A-Service model lets you tap into the best marketing and sales minds cost-effectively on a part-time or interim basis.

High ROI

Our CMO roundtable sessions last between 1-2 hours. Imagine over 100 years of sales and marketing experience focused on your business issue or opportunity.

Speed Of Response

Whether it is a significant strategic decision that may transform your company's profitability or a smaller initiative that will help you achieve your quarterly objectives, we are available when you need us.

 

How It Works

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How We Helped

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Mar-Tech Platform

Challenge

The leadership team of a marketing automation platform was uncertain whether or not they were ready to justify the investment in the UK market.

They had succeeded in several neighbouring countries and thought they had a robust proposition.

 

Business Risk

The UK was a "showcase" market that had the potential to drain the business's resources. 

 

gigCMO Roundtable's Advice

The gap between the clients current approach and the market requirement was far more significant than expected. As the client stated, "We thought we were ready but clearly not. We have delayed the launch while we address significant issues raised. As important, they are issues that we need to address in our home market as well".

 

 

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Transition from Founder

Challenge

The majority owner and founder of a specialist research company wanted to ensure clients valued the whole team at the company and not just her. At this point, her personal involvement in project delivery had become critical to winning new clients.

 

Business Risk 

The company would not be able to grow if the clients only wanted the involvement of the founder.

 

gigCMO Roundtable's Advice

The company had not invested sufficiently in content creation, and it was only the founder who had a public reputation.

A content strategy was developed to highlight the experience and capabilities of other members of the team.

The founder remained involved in closing the deals but was no longer required to manage the programme delivery.

 

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Financial Data Provider

Challenge

A software provider from Europe wanted to enter the financial data market in the UK. They thought they had a good understanding of the UK market since they are based in Europe but then realised that they were still perceived as "foreign". 

 

Business Risk

Their reputation would be severely undermined if they could not make it in the world's leading financial services centre.

The investment would be wasted.

 

gigCMO Roundtable's Advice

Do not enter with multiple brands and propositions but establish a beach head with a propositon that had clear potential and was readily differentiated from existing solutions in the market.

Target smaller clients to gain traction before reaching out to "trophy" clients.

Identify super users and provide them with free access to the product.

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Live Streaming Platform

Challenge

A live streaming provider wanted to enter the UK market. The firm has been very successful within the pharmaceutical industry in its home country, including international subsidiaries of UK headquartered firms.

 

Business Risk

The firm would need to make a major investment in production equipment if it entered the UK market. It had a number of competing investment priorities and had to choose where to invest its limited resources.

 

gigCMO RoundTable's Advice

The UK market is very competitive, and the comparative advantage the company had in its home country does not exist in the UK. Therefore, it was recommended not to proceed with establishing a permanent presence in the UK.

A strategy of targeting existing clients in home country who were UK subsidiaries was recommended and attempt to gain a referral to their UK headquarters was implemented.

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