Kevin Smith

Kevin Smith

Fractional CMO
Follow Kevin  
Kevin Smith

Kevin Smith

Fractional CMO
Follow Kevin  
Kevin Smith

Kevin Smith

Fractional CMO

kevin@gigcmo.com
+44 (0) 7792 451325
Follow Kevin  

Marketing Leadership Positions

            

  • Marketing Director Global Services. BT, United Kingdom

  • Director Global Strategy & Insight, BT, United Kingdom

  • Head of Marketing Strategy, Customer & Competitor Insight, BT Ignite, United Kingdom

  • Head of Market Intelligence and Operations, BT Syncordia, United Kingdom

  • Planning & Research, Allied Breweries, United Kingdom

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How Kevin Can Grow Your Business

Kevin brings operational and business process rigour to the delivery of marketing programmes across international B2B markets and within complex matrix P&L structures and sector verticals. This experience includes innovation in digital and the deployment of marketing automation tools to improve ROMI and grow the sales pipeline. He has broad B2B experience in portfolio strategy, customer propensity modelling and market sizing utilising data analytics to uncover deep customer insight that leads to increased share of wallet and the development of new revenue streams. Kevin has also owned and led a start-up franchise and applied his wide marketing and commercial skills to create one of the fastest growing business in the franchise network.

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Education

  • BA (Hons) Business Studies, De Montfort University
  • Marketing Leaders Programme, London Business School

Peer Recognition

  • Won BT’s ‘Marketer of the Year’

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