Marketing Leadership Positions
Marketing Director Global Services. BT, United Kingdom
Director Global Strategy & Insight, BT, United Kingdom
Head of Marketing Strategy, Customer & Competitor Insight, BT Ignite, United Kingdom
Head of Market Intelligence and Operations, BT Syncordia, United Kingdom
Planning & Research, Allied Breweries, United Kingdom
How Kevin Can Grow Your Business
Kevin brings operational and business process rigour to the delivery of marketing programmes across international B2B markets and within complex matrix P&L structures and sector verticals. This experience includes innovation in digital and the deployment of marketing automation tools to improve ROMI and grow the sales pipeline. He has broad B2B experience in portfolio strategy, customer propensity modelling and market sizing utilising data analytics to uncover deep customer insight that leads to increased share of wallet and the development of new revenue streams. Kevin has also owned and led a start-up franchise and applied his wide marketing and commercial skills to create one of the fastest growing business in the franchise network.
- BA (Hons) Business Studies, De Montfort University
- Marketing Leaders Programme, London Business School
- Won BT’s ‘Marketer of the Year’
Customers don’t see marketing strategy, they only see execution, meaning that we must keep sight of the end goal from the very beginning.read more
Why many law firms fail to see the relevance of brand to revenue – surely it’s a missed opportunity?
Marketing legal services isn’t illegal anymore, but the legacy of old legislation continues to impact, and limit, the way law firms seek new business. Here’s why branding could be the key to a future pipeline of work…read more
Technology is great, but without understanding human behaviour, how much use is it really to marketers? We explore how the two go hand in hand…read more