Analytical and Creative Thinking
Marketing has evolved into a highly specialised field encompassing analysis, creativity, technology and project management. Funnels, flywheels, inbound, outbound are combined with acronyms like SEM, SEO, GBP and the like. Whether you are a startup, scaleup, or SME, do not expect one individual to be a super hero. Instead, what you need is someone with an understanding of the marketing concept, possessing strong analytical skills to decipher data and evaluate performance, and adept project management skills to coordinate and track various marketing activities as well as the ability to execute a go-to-market strategy using both internal and external resources. A proactive mindset is critical and the ability to consider how to test and learn will bring evolution and innovation to marketing initiatives.
Discover Creative Marketing Solution
Metric Driven Management
As you add marketing capabilities, the need to prioritise within marketing and coordinate across the organisation becomes paramount. The need for an individual who can comprehend the customer journey from prospect to customer to champion becomes crucial . This role requires an individual who can provide guidance to the marketing team, collaborate with the sales team and who has the ability to develop a lead structure that aligns with the sales funnels. They must be metric driven with the ability communicate the myriad of marketing metrics into a cohesive story that demonstrates performance and identity and leverage strengths and address weaknesses in marketing initiatives.
Enhance Your Data-Driven Strategies
The Shift Towards Customer-Centric Inbound Sales
Today, potential customers are already researching how to address key business issues and key leverage points. They expect potential vendors to have a deep understanding of the environment and context in which problems arise. The key focus now is on delivering substantial value to customers and cultivating a loyal customer base that generates sustainable revenue for the business. Inbound Sales differs from traditional selling techniques as it prioritises understanding the customers and providing solutions to their problems. The marketing team has an essential role to bring together all of the insights into customers - won and lost - and convert these into powerful content to drive organic leads and effective sales aids and tools. Sales and marketing must be united in their mission.
Discover Customer-Centric Sales Strategies
