B6bd956b e26f 4a7c 9f9d b65bebc3f028

Things you should know to make your business grow



Medium 6e556ba9 8146 4152 b217 4e2483046d8c

How a fractional CMO can supercharge your Board of Directors

Market changes tend to come about in one of two ways. They’re either evolutionary, in which case they’re subtle, but if you’re paying attention you should have time to adapt to them. Or they are dramatic, in which case there’s a danger of panicking and making poor decisions one way or the other. An external consultant, like a fractional CMO can provide a checks and balances process, as well as strategic input, and in doing so they supercharge the Board of Directors by bringing an informed outside perspective.
Continue reading
Medium ea61242e bf85 4638 98ba 2d91cab87175

Fast forward to the future: will your business still exist?

Today your business may not exist at all if it does not exist digitally. A digital presence, visibility, ease of access and ease of use of your business are more important than ever. When we are discussing digital, we are talking about your business model in the new world we live in.
Continue reading
Medium 081d311a 20d7 4fff b93e 90f20f0c7c1e

Hey CEO! Is marketing part of the problem or part of the solution?

Rumour has it that more than half of companies are planning to cut marketing jobs over the next three months in response to the financial impact of Covid-19. If that’s the case in your business, the chances are you weren’t using your marketing team effectively in the first place, but a little help from a Fractional Chief Marketing Officer might help get you on track.
Continue reading
Medium 6adbe767 4fa5 483a 9a04 b8d1c909f11b

A C-Suite Confidant - The CEO Whisperer

A customer driven CEO Whisperer can be a powerful way for senior business leaders to tip the odds in their favour. 
Continue reading
Medium e18d8b3e 9cb0 466f 834b 65b51df54185

Does cutting back marketing costs have to mean doing more with less?

Summer’s over and we’re all heading back to work. Coronavirus is still here as is the uncertainty is has created. As a result, many businesses are rolling up their sleeves and rethinking their spending in order to move forward. However, does cutting back costs have to mean doing less? A change in the way you do things and the help of a Fractional CMO might mean the opposite.
Continue reading
Medium 5d86c008 d251 4e2f 9295 ccc49e8cf6f5

How can marketing talent on demand help SMEs succeed in the US market?

gigCMO welcomes digital marketing expert Paul Mosenson to our team of Fractional Chief Marketing Officers.
Continue reading
Medium 8d2738dc 6227 4edc b1e0 36e86683c939

Marketing investment in the age of COVID19

While it may seem counter intuitive, one of the key pieces of advice our Fractional CMOs are offering businesses, is not to stop marketing right now, but to look at how to increase your marketing return on investment (ROI).
Continue reading
Medium 357e7ca0 a8d0 435a b153 424eda29d45b

What are the benefits to your business of a Fractional CMO?

No business can afford part time marketing but they can afford a part-time marketing director or an interim marketing director or a part time CMO or an interim CMO.
Continue reading