gigcmo

Things you should know to make your business grow

 

 

gigcmo
28/06/2022

How do board actions strengthen CMO performance?

A recent study from the Academy of Marketing Science by Kimberly A Whitler found a disconnect between what Chief Marketing Officers (CMOs) are doing and what CEOs expect. So, what can be done to align the objectives of the CEO and the CMO?
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gigcmo
14/06/2022

Maintaining business standards despite the squeeze

This article looks at the value of a business’s reputation and why it is among your most valuable assets for surviving inflation and challenges to the global economy.
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gigcmo
07/06/2022

Brand Britain and the lessons from the Platinum Jubilee

A brand needs to be considered above the fleeting nature of trends, carefully navigating a path through what's popular today whilst holding true to the core values that make it who and what it is.
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gigcmo
30/05/2022

A playbook for business expansion into new markets

In this article, we want to examine why business expansion into new markets needs a strategic approach and how to go about it for the best chance of success.
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gigcmo
05/07/2022

Giving tech start-ups the support they need to change the world

Technology companies can have a powerful impact on social change, so how can we help tech start-ups grow?
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gigcmo
21/06/2022

Business Growth through Marketing Reinvention

Search behaviour shows that when it comes to understanding marketing, we all appreciate that there are many tools involved, which is the crux of what makes it challenging to find someone who is genuinely a marketing expert.
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gigcmo
20/04/2022

Rewiring your thinking from start-up to scale-up

Going from start-up to scale-up requires a change of thinking. So how do you make sure your business is amongst the unicorns of the scale-up world and not just another flash in the pan?
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gigcmo
12/04/2022

What's the difference between your mission and your brand positioning?

For startup businesses, brand is arguably not the immediate priority - your mission is. However, the two are often confused, especially in the early stages of building a company.
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