gigcmo

Things you should know to make your business grow

 

 

gigcmo
20/04/2021

The One 20 Year Forecast All Business Leaders Should Read

If there's one report business leaders and marketing experts should make time for this year, it's Global Trends 2040 - issued by the USA's National Intelligence Council.
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gigcmo
06/04/2021

Do You Know the Marketing Mix that's Key to Your Brand's Success?

The four Ps of the marketing mix were pivotal in really allowing brand managers to think strategically about their organisation. It's that nuanced knowledge - a brand's 'secret sauce' - that continues to see one brand thrive while another merely rumbles along or fails.
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gigcmo
30/03/2021

Market Expansion: How Do You Know You Are Doing It Right?

Market expansion into different countries can be an excellent way of growing a company, but when it comes to choosing where, when and how, the key is in the research, planning and strategy.
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gigcmo
23/03/2021

Want to Raise Capital? You Need a Recurring Revenue Strategy

If you plan on raising capital or intend to exit your company in the foreseeable future, you must have a recurring revenue strategy.
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gigcmo
13/04/2021

Do You Know Who You’re Talking to?

Customer personas are not a new concept, but they are often overlooked. However, as any marketing expert will tell you, this internal mapping process can be invaluable for a targeted customer-consumer approach.
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gigcmo
09/03/2021

Pricing: the Forgotten Part of Business Strategy 

There are a number of things that go into the marketing mix, and amongst them pricing is often not given its due, despite being one of the most strategic parts of a business plan.
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gigcmo
23/02/2021

When Was the Last Time You Reviewed Your Business Model?

While Covid-19 might have been a reason to reshape, reconsider and re-evaluate your business model for the short, medium and long-term, it is a practice that all good CEOs should be in the habit of doing to keep their company or organisation competitive.
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gigcmo
02/02/2021

With the Right Coaching Your CMO Is More Likely to Win

Giving your CMO (or next CMO) the coaching or mentoring they need to develop skills could help them drive your business further and maximise the return on investment when it comes to marketing.
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