Business Development Consultant Susanne Pugsley Joins gigCMO


With more than 20 years’ experience helping professional services organisations to grow, Business Development Consultant Susanne Pugsley has joined the team at gigCMO. She brings her expertise to firms looking to grow their pipeline of work or navigate change successfully.

With an emphasis on accountancy and legal firms, Susanne’s experience encompasses an impressive roster of leadership positions. From roles as Head of Marketing at Winckworth Sherwood LLP to Business Development Director at Howard Kennedy LLP. She has worked in firms of all sizes, from The Silver Circle to boutique firms. As a result, she has a unique understanding of the marketplace, the opportunities and the challenges it presents across the spectrum.

Since 2017, Susanne has worked as an independent consultant. In this she brings her targeted talent for helping firms to manage change either pre or post-merger. She reinvigorates businesses, builds a sustainable pipeline of work, joins firms on an interim basis, troubleshoots, strategises and manages on a consultancy basis.

With an eye for problem-solving and superb skills in people management, both no doubt honed by her 15 years in the Territorial Army, Susanne’s other great passion is mentoring. In particular, she discreetly and sympathetically supports those at senior management and Board level to hone and develop skills that keep them at the forefront of their careers in a changing market. For many, that means developing new capabilities in generating a pipeline of relevant and profitable work, as well as establishing a firm’s brand to suit a contemporary market.

Susanne said: “I am delighted to be joining such a talented group of marketers. I look forward to working on some exciting projects for gigCMO in the professional services sector. Having a long, portfolio career has meant that I can slot into any firm for a specific purpose and add value. Therefore working with Mark and the team is an ideal fit.”

gigCMO Founder, Mark Magnacca, said: “Susanne’s great experience in professional services and the challenges they face in a changing world of branding and marketing is what so many businesses need to help them take respected reputations and turn them into profitable futures. Meanwhile, as a mentor and consultant, the empathetic guidance she is able to offer members of the C-Suite, looking to develop new skills to stay at the top of their game, is the kind of support that many business leaders feel they want and need but cannot often find without losing face amongst their peers. For companies facing a change of leadership or going through a period of uncertainty, Susanne’s skills are exactly what’s needed for successful outcomes, and the team at gigCMO look forward to collaborating with her in those endeavours.”

To learn more about CEO Whisperers and other Marketing Talent on Demand click here