Crowded out?

gigcmo
13/06/2017

Forget #brainstorming for #innovation says Roberto Verganti. Don’t set out to solve existing problems but search for breakthrough meaningful experiences. Based on why we need things companies can create products customers love. Apple are famous for it. Have a vision, bring in some radical thinking and dig deep to uncover true insights which lead to game-changing market moves. Meaningful value creation. Wise words. We #follow.