How to use social media if you don’t want to share your breakfast with the world

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28/08/2019

From Instagram to LinkedIn, social media is a big part of our lives and an increasingly helpful tool for our careers. Whether it’s as a company or a professional. Whether you’re actively looking for work or just maintaining your presence in your professional sphere. Social media is a valuable tool, but it doesn’t sit easily with all of us.

If you’re someone who never liked the self-aggrandising side of job interviews, and have always preferred to let the work speak for itself, then social media is something of anathema.  So how can you square those feelings without missing out?

Strategy is not just for companies

It’s a question that is clearly bothering a lot of people. It also raises some important points about the value of a social media strategy for individuals as well as businesses. Technology researcher, author and contributor to The Wall Street Journal, Alexandra Samuel, wrote an article with some manageable and extremely sage advice that we wanted to share it with you.

From sharing helpful information rather than flagrant self-promotion. To forging bonds with other professionals by supporting them and sharing their content. Or carefully choosing one platform that’s relevant for you instead of trying to use all of them, all the time. Samuel’s article offers relief to anyone who feels overwhelmed by the demands that social media can place on us and our time.

It’s a marathon, not a sprint

From scheduling to the value of passive observation. From the ability to step back and plan our social media interactions in line with who we are and what we want from them, instead of feeling consumed by the need to be all things to all channels, strategy is also vital to our wellbeing. After all, wellbeing is a professional as well as personal necessity for the longevity and enjoyment of our careers. However, it’s a matter that sometimes gets overlooked in a world of instant feedback and real time contributions.

These are concepts that we at gigCMO believe in as well. We know that numbers alone are not everything. That it’s better to have a small engaged audience than a large disengaged one. We know that being selective and strategic in how, where and what we share can be a powerful thing. Especially when it comes to professional objectives. It’s something we support many professional clients with. From the management of their personal LinkedIn profiles with specific goals in mind, to brand platforms as well.

It’s not about being all things to all people. It’s about being the things you want to be to the people you want to engage with. If you would like to read it you can do so on the Wall Street Journal. There is a paywall but we think you will find it’s worth a read.