Stephan Kuester

Martin McGovern

Fractional CMO
Follow Martin 
Stephan Kuester

Martin McGovern

Fractional CMO
Follow Martin 
Stephan Kuester

Martin McGovern

Fractional CMO
Follow Martin 

Marketing Leadership Positions

  • Head of Brand and Channel Marketing, Standard Life Investments
  • Director of International Marketing, BlackRock/ Merrill Lynch Investment Managers
  • Head of International Brand Management, Barclays Group
  • Head of Marketing Communications, Barclays Africa, Middle East and Caribbean

Latest Gigs

                  

 

Pro Bono Work

  • Chartered Institute of Marketing [mentoring]

How Martin Can Grow Your Business

Martin has more than 30 years’ experience in financial services, working within the ranks of industry titans including Barclays, BlackRock and Standard Life at times of great affluence and transition as well as economic challenge.

As a result, his talents not only lie in creating brand marketing strategies that both honour and enhance a brand, but in particular distilling complex ideas into actionable, targeted plans that can be rolled out successfully across businesses of all sizes and in line with budgetary requirements.

Martin’s ability to take a bird’s eye view of the sector has given him a unique ability to identify and shape an organisation’s particular challenges, making sense of complexity by answering those two all-important questions: which part of the market are you after? And how are you going there?

Latest Gigs

        

 

Pro Bono Work

  • Chartered Institute of Marketing [mentoring]

Education

  • Kingston University, Master of Arts (M.A.) 1997
  • University of Nottingham, Bachelor of Arts (B.A.) 1984

Peer Recognition

  • BT Sports Industry “Partner of The Year” award 2018 for British & Irish Lions sponsorship activation campaign
  • Financial Services Forum Campaign of The Year for MyFolio investment campaign 2014

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