Marketing Leadership Positions
- Global Marketing and Customer Experience Director, Study Group
- Marketing and Customer Experience Deputy Director, AQA Education Ltd
- Head of Marketing, Communications and CRM, QCDA
- Retail management and retail consultancy: House of Fraser, Bentalls, La Senza
Pro Bono Work
How Mikki Can Grow Your Business
Mikki is an experienced global marketing and customer experience strategist with a wide sector background in retail, education, consumer and the third sector. She has helped brands grow through delivery of world-class marketing and sales campaigns to achieve commercial and market share objectives, and drive transformational change.
Mikki’s areas of expertise include market strategy, proposition and campaign development, brand strategy, insight and customer experience.
Mikki can help you focus on effective use of customer insight and analytics to deliver brand differentiation and data-driven marketing programmes. She can also help you map out the customer journey and optimise your marketing organisation, CRM, digital and marketing automation capability to ensure your processes and technologies deliver maximum impact and return on investment.
Pro Bono Work
- Windsor Leadership Trust Alumni
- Birmingham City University, MA Marketing
- Fellow of the Chartered Institute of Marketing
Social media has been as divisive as it is popular since Facebook first exploded onto the scene. But now that we’re not all simply gawping at a shiny new toy, what is the value of it to brands and businesses in 2019? A recent survey by globalwebindex showed a number...read more
When the new GDPR rules came in in the UK last year, creating a domino effect around the world, companies groaned. In addition to the administrative efforts it entailed, one could almost hear the shrieks as businesses saw their databases shrink. Then something...read more
gigCMO has appointed David Mallinder to the team of interim marketing specialists. David specialises in marketing technology across lead generation, sales enablement, pipeline management, sales execution, lead forensics and lead scoring, and automation. He has a deep...read more