Are Your Overheads Already Maxed Out?
Does Your Firm Lack Senior Marketing Leadership Talent?
Is Your Marketing Function Future-proofed?
Benefits Of Our Marketing Talent On Demand
Staffing To The Valleys Not The Peaks
Industry or Out Of Industry Expertise As Required
No Rookies
Engaging gigCMO Not A One Person Band
How It Works
How We Helped
Organic Inputs
Challenge
A southern European producer of organic inputs wanted to enter the UK market but had no market knowledge.
Business Risk
The parent company could be put at risk if the proper company structure and sales and marketing programme, including product certifications, were not approached in a professional and experienced manner.
Outcome
A gigCMO Fractional Chief Marketing Officer led the process of introducing the client to key regulators and business services providers in the UK. This included identifying opportunities for actual trials as well as leading business development efforts.
Opera Digital Marketplace
Challenge
An Italian opera production manager had the vision to create the world's first digital marketplace for renting, buying, and selling opera productions. She knew the sector but did not know how to launch the new service.
Business Risk
It was a clear opportunity with no existing competitors. It was critical to get the business up and running and build network effects before a competitor was established.
Outcome
A gigCMO Fractional CMO was engaged for over 6 months with on the ground presence in the UK and Italy. The FCMO delivered the go-to-market programme and provided ongoing marketing support.
The Founder was presented with an opportunity to sell a stake in her business within 6 months.
Education in Africa
Challenge
A UK investment group decided to make a social investment in online education in Africa but lacked industry expertise and marketing knowledge to deliver its desired outcomes.
Business Risk
The educational institute would not be viable, leaving students and teachers without the university they invested their effort towards.
Outcome
A gigCMO Fractional Chief Marketing Officer (FCMO) was engaged for over 1 year alternating between Africa and the UK and was able to deliver significant increases in key metrics - revenue and students - resulting in an opportunity for local shareholders to invest in a viable digital business poised for further expansion. Given the performance, the FCMO was asked to reposition and rebrand the university to compete across Africa.
AIM Listed
Challenge
A newly listed AIM company recognised very quickly that they had been so focused on raising funds and setting up the operations that they lacked the sale and marketing leadership to deliver the business plan.
Business Risk
If the business did not gain traction and be seen to be doing so by its retail shareholders, it would quickly lose its following.
Outcome
A gigCMO Fractional CMO was engaged and implemented a sales and marketing programme that positioned the business as a thought leader and an innovation leader in the category. Selected investments were made in brand, product development, product certification and the development of compelling content with the business established as a European leader in the key segment it participates in.
