Fractional CMO Services - Scale up Mobile Banner

Scale Your Business with Effective Knowledge Transfer

The main challenge faced by many scale-ups is achieving high growth within their established business model while creating replicable best practices with pertinent competencies.

Scale Your Business

For many scale-ups, the main challenge is achieving sustained high growth while working within their established business model. As you expand, it becomes critical to develop scalable, replicable best practices that can be applied across the organisation.

gigCMO's Fractional CMO Service can help build the right competencies within teams, creating streamlined processes, and ensuring consistency in marketing execution.

✔ Assessing and refining value proposition

✔ Develop a scalable operations

✔ Expanding your market presence

✔ Adapting to change and disruption

✔ Invest in training and development

Our Fractional CMO Service can be tailored to your business’s current stage, providing strategic marketing leadership to fuel growth and ensure long-term success.

Fractional CMO Service for Scaling Business

gigCMO's Fractional CMO Service can help build the right competencies within teams, creating streamlined processes, and ensuring consistency in marketing execution.

✔ Assessing and refining value proposition

✔ Develop a scalable operations

✔ Expanding your market presence

Fractional CMO Service for Scaling Business

gigCMO's Fractional CMO Service can help build the right competencies within teams, creating streamlined processes, and ensuring consistency in marketing execution.

✔ Assessing and refining value proposition

✔ Develop a scalable operations

✔ Expanding your market presence

Fractional CMO Services - Start up Mobile Banner

Fractional CMO Service for Scaling Business

gigCMO's Fractional CMO Service can help build the right competencies within teams, creating streamlined processes, and ensuring consistency in marketing execution.

✔ Assessing and refining value proposition

✔ Develop a scalable operations

✔ Expanding your market presence

✔ Adapting to change and disruption

Are You a Startup? Click Here Are You an SME? Click Here

Challenges of Scaling Your Business

Congratulations on the remarkable success of your business! Over the past few years, you have witnessed an incredible annual growth rate of 20% or more. Whether through generating increased revenue or augmenting your workforce, you have undeniably expanded your business horizons.

As you embark on this next phase of your business journey, you will encounter challenges in scaling your marketing without leadership and governance including systems and processes to continue your upward trajectory.

Our Fractional CMO Services Approach

During the scale-up stage, our main focus is to assist you in building robust internal teams, efficient systems, and streamlined processes. We also provide the necessary external resources to effectively execute your growth strategy.

Our expertise lies in transferring knowledge to empower you to confidently manage your own marketing operations. Additionally, our marketing leadership is here to propel your business to new heights.

Challenges of Scaling up Your Business

Our Fractional CMO Services Approach

Professional

Executive Level and Proven Leaders

The gigCMO team consists of professionals who have risen through the ranks of clients, including companies like yours, to become marketing leaders, Chief Marketing Officers, CEOs, and Founders by working with clients like yours. We understand the profit and loss (P&L) and how marketing drives revenue. We bring our expertise and versatile skills to help you create a marketing strategy that represents your unique identity, and it's entirely yours.

New Perspective

Innovative and Growth Mindset

Our team is always looking for fresh ideas and new ways to help your business grow. We don’t just follow trends; we set them. gigCMO team has lived and worked internationally, growing businesses in culturally diverse countries across North America, EMEA and Asia, often in highly regulated industries. We learn how to build your industry knowledge, intellectual property (IP), and existing capabilities to showcase your value proposition in your next new markets.

Transparent

Fractional Engagement Model

Our Fractional CMO service is designed to enhance your marketing efforts cost-effectively. We aim to strengthen your marketing framework, capabilities and workflows without putting a strain on your budget. gigCMO service offers the flexibility you need, allowing you to activate or deactivate our assistance as per your requirements. We provide a tailored approach designed to meet your unique needs.

Hands-on

Your Extended Marketing Team

We're not your consultants but your hands-on marketing director, actively involved and steering your marketing efforts at every stage. Our involvement means that we don't just offer advice from the sidelines; we roll up our sleeves and actively engage with your team. Our focus is clear - we're here to deliver tangible commercial results, maximising your Marketing Return on Investment (MROI).

Marketing Manager + Agencies

Company D, a SaaS (Software-as-a-Service) business, had achieved significant growth but was now stagnating. Their first CMO had burned through the initial fundraise

The primary challenge stemmed from a lack of a comprehensive marketing strategy and go-to-market programme. At first, they entrusted a lone marketing intern to handle all tactical responsibilities without guidance, only to realise that it was ineffective.

Consequently, Company D found itself in a desperate search for a middle-level marketing manager. Unfortunately, even with a higher salary, they could not find someone with the skills and knowledge required to drive effective marketing activities in all specialised areas.

In an effort to fill the void, Company D turned to multiple marketing agencies. While there are many reputable agencies available, this approach proved to be costly and presented its own set of challenges.

One of the main difficulties was aligning the multiple agencies with the company's overall marketing strategy. Each agency had its own approach and strategies, which didn't always align with the core business objectives that Company D wanted to maintain internally.

In summary, relying on a middle-level marketing manager to oversee external agencies is ineffective for scale-ups. These managers often lack the expertise needed to develop high-level strategies and may not have the specialised knowledge required to execute all aspects of modern marketing activities.

Building In-House Capabilities

To expand its market share and venture into new territories, a data solution Company W recognises the need for enhanced marketing capabilities.

They approached us to refine their marketing strategy. We evaluated their business models and value propositions, creating a dynamic go-to-market programme for growth.

To effectively execute the planned marketing initiatives, we helped Company W identify the necessary skills and bring on board a marketing assistant. During the recruitment process, we emphasised evaluating their attitude and growth potential.

Our primary focus with Company W is to:

Develop and guide their in-house marketing assistant to initiate go-to-market activities aligned with the overall strategy.
Coaching the marketing assistant to conduct activities according to our Playbook and creatively enhance and optimise activities to attract and convert customers.
Leverage our SEO, content writing, and lead management expertise to deliver results and transfer knowledge to the marketing assistant.

Through our approach, we have witnessed ever-improving results for Company W with:

effectively executed activities aligned with our proven Playbook, driving their strategy forward,
improving performance in various marketing metrics, and showcasing their dedication and progress.
increased internal cohesion to drive the business forward.

Case Study

Build Your Own Marketing Team Instead of Relying on External Resources Without a Clear Strategy

You already have a loyal customer base and a deep market understanding. However, if you have been relying on external resources for your marketing efforts and need a clear strategy, it's time to consider building your own marketing team. As your revenue grows, we can help evaluate your current marketing activities and provide you with revenue-focused campaigns to drive results.

In addition, we will assess the foundation of your business to ensure that it supports the success of your marketing campaigns.

Discover Your Value Proposition

Gain a deeper understanding of your unique value proposition and get to know your customers on a whole new level.

Supercharge Lead Generation

Experience a boost in lead generation and witness improved business performance like never before.

Master Your Go-to-Market Strategy

Gain access to a well-structured and effective go-to-market strategy that will set you apart from the competition.

Maximise Profits and Achievements

Elevate your profits and achieve remarkable milestones in your business journey.

Empower Your Marketing Team

Enhance the skills and capabilities of your junior marketing team, fostering growth and excellence.

Streamlined Marketing and Sales

A transparent and intuitive structure for marketing and sales, expertly crafted to simplify and enhance the entire process.

Commercial Marketing Leadership

Unleash the power of strategic, external, and global insights.

Discover Strategic Leadership

Business Growth Playbook

A structured approach with best practices, processes and governance.

Explore Proven Methods

Knowledge Transfer (KT)

Practical, timely and active support to embed the marketing concept.

Enhance Your Marketing Capabilities

Commercial Marketing Leadership

Unleash the power of strategic, external, and global insights.

Discover Strategic Leadership

Business Growth Playbook

A structured approach with best practices, processes and governance.

Explore Proven Methods

Knowledge Transfer (KT)

Practical, timely and active support to embed the marketing concept.

Enhance Your Marketing Capabilities

Post-Product Market Fit: Your Guide to Scaling and Expanding

Your guide to go through the critical steps required to scale your business effectively while maintaining the quality and value that helped you reach product-market fit.

Read More