Martin McGovern


  • Branding
  • Integrated Marketing Communications
  • Marketing Strategy
  • Organisation Alignment
  • Sponsorship


  • Asset Management
  • Banking
  • Insurance
  • Life & Pensions
  • Wealth Management

About Martin McGovern

Martin is a creative brand marketer with a track record of success with some of the World’s leading financial services companies including Barclays, Merrill Lynch, BlackRock and Standard Life.

Martin is able to lead, coach, advise and deliver at a strategic and operational level and his experience includes refreshing established marketing programmes and creating and taking to market new propositions.

UK based his reach is truly global having delivered brand and marketing growth strategies in Europe, Africa & Middle East, North America and Asia Pacific.

Martin is a Fellow of The Chartered Institute of Marketing; a Member of The Marketing Society and has developed and led award winning teams including “Campaign of the Year” for direct marketing from The Financial Services Forum and “Partner of the Year” from BT Sports for sponsorship activation.

Here is how Martin describes himself: "I work with businesses to develop their brand proposition, so that their customers have something clearly to buy into. I can do that on an advisory basis, or I can work with businesses through to execution and campaign management.

In terms of the sorts of businesses I’ve worked with previously, it includes banking, insurance, investments, wealth management, advisory services, both here in the UK where I’m based but also internationally. In that I’ve managed a marketing pipeline with North America, the Caribbean, Africa, the Middle East, Europe and Asia Pacific. I’ve also been fortunate enough to work with new businesses starting up for the first time, but also existing businesses who are looking to refresh their proposition, upgrade their team, or ensure their marketing proposition is fit for today’s customer.

Ultimately, I see marketing as a competitive sport, and it’s a matter getting the right combination of creativity, insight and analysis to ensure its your brand, your proposition or your product that wins."


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How Martin can help grow your business

Martin's talents not only lie in creating brand marketing strategies that both honour and enhance a brand, but in particular distilling complex ideas into actionable, targeted plans that can be rolled out successfully across businesses of all sizes and in line with budgetary requirements

Recent articles from Martin